How to Build a Promo Pack (EPK) That Gets You Booked

📦 Buyers Google promo pack template, DJ EPK, musician electronic press kit because they shoulder-tap colleagues with one link — not a scavenger hunt.

What stalls forwards	Quick fix
Narrative-heavy PDFs nobody scrolls	One-page skim + appendix links
Links that 404 silently	Quarterly link-audit ping ⏱️

A solid pack is short, skimmable, logistically named.

Tech deep dive lives separately → tech rider that gets read.
After first wins → repeat-client habits.

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📁 Folder layout (minimum that still slaps)

Promo_YourName_2026/
  OneSheet.pdf
  Photos/
  AudioVideoLinks.txt
  TechSummary.pdf

Boring filenames = stressed recipients find you faster. That’s the whole aesthetic.

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📄 One-sheet PDF — aim for one page

Header

• act name, region, one-line positioning (genre + usual slot length)

Bio

Length	Words	Use case
🔹 Micro	~35–45	Paste into emails
🔹 Standard	~120–180	Venues / agents — verifiable credits only

Credits

• tight bullets — radio, tours, streams — stuff that helps a buyer justify booking you

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🖼️ Photos that survive random crops

Ship:

• 🖼️ landscape hero (banner-safe)
• 🧍 tighter portrait (poster vibe)
• ⬛ optional mono alt

Print-res + web-compressed sets — not everyone has fibre.

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🔊 Audio / video — friction = death

• one killer live clip + one studio / mix link
• optional labelled download — Artist_LiveClip_2026.wav
• BPM / key notes only when they actually matter (hi DJs 👋)

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🔌 Tech summary ≠ autobiography

Single page: footprint, outputs, monitoring headline, power snapshot — link full rider PDF so production can skim in 20 seconds.

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📋 Set lists (optional but persuasive)

Offer labelled versions:

Type	Example label
🕺 Club	60 / 90 standard
🏢 Corporate-clean	edits honest about licensing fear

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🔄 Maintenance (set a calendar ping)

Quarterly: click every link — dead SoundCloud hits different than weak photos sometimes.

Rename folder yearly so nobody forwards Promo_2019_FINAL_v7.

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❓ FAQ

Physical press kit?

Mostly digital-first now — PDF link is baseline; fancy folio = niche premium gigs.

Clip length for forwards?

~90s–3min usually enough — stash longer reels as depth round two.

Crowd-work clips (comedians)?

Only if it helps the buyer and everyone on tape is chill — consent / context matter.

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Tight + credible = forwards without rewrites — StagePay features helps reuse shells; your clips still sell the room.